Investing.com -- President Donald Trump and his family have rapidly expanded their presence across the cryptocurrency world, from nonfungible tokens (NFTs) and digital collectibles to a decentralized finance (DeFi) project, a proposed stablecoin, Bitcoin mining efforts, as well as the TRUMPo/USD memecoin.

According to Bloomberg News, the combined paper value of these crypto-related initiatives is approaching $1 billion, even after factoring in recent market volatility fueled by escalating trade tensions.

These estimates are based on publicly available data and reflect the growing financial footprint of Trump-affiliated blockchain ventures. While Trump is already the wealthiest individual to have held the U.S. presidency, thanks largely to his real estate holdings, his engagement with crypto has gained momentum in recent years.

Following his election in 2016, Trump’s business interests were placed in a trust managed by his sons and longtime financial adviser Allen Weisselberg. Eric Trump has publicly stated that “there are no conflicts” regarding the family’s growing involvement in digital assets.

Once skeptical of the asset class, Trump has since embraced it as part of his political and economic agenda. Crypto executives and investors have become important contributors to his reelection campaign, and in his second term, Trump signed executive orders supporting his pledge to position the U.S. as the global hub for digital innovation.

Trump’s team continues to promote his personal memecoin on Truth Social, further underscoring the political and financial stakes of his crypto engagement.

Back in January, Trump’s newly launched crypto token soared to over $10 billion in market value in one day.

With the market’s attention fixed on regulation and institutional adoption, the Trump family’s crypto ambitions appear far from over.