The 'silver tsunami' is set to boost renovators and coffee in 2025
With the new year right around the corner, TD Cowen deputy head of research Lisa Thomas sits down with Market Domination Hosts Julie Hyman and Josh Lipton to discuss what she expects to be a top trend of 2025: shifting age demographics. "The 65-plus population surge, the silver tsunami, is really significant. So by 2050, you are going to have nearly a quarter of the population that is 65 or older. That's up from 18% right now," Thomas says, explaining, "There are huge implications, in big ways and then in everyday ways." Thomas goes on to say that "at a macro level, you have to think about things like home renovation because nearly 75% of the people that we've spoken to in that cohort do plan to or hope to age in [their] home, and so there's a huge amount of home renovation that's going on as they modify their homes to make way for aging in place... And when you think that that's a $1 trillion market in North American home renovation, we think that under some scenarios, that could continue to grow another 5% or 6%." "On the everyday side of the spectrum, one thing that came out of our work is coffee. So it turns out when you get older, you drink more coffee," Thomas explains, connecting this experience with the reason why coffee chain Dutch Bros. (BROS) is among TD Cowen's "best ideas for 2025. Watch the video above to learn more about the expected trends, including reshoring and weight-loss drugs. To watch more expert insights and analysis on the latest market action, check out more Market Domination Overtime here. This post was written by Naomi Buchanan.